[01]
Too few qualified enquiries
The ads are running, but little of it is usable. Usually the offer on the landing page does not match what the ad promised.
[01] Performance Marketing
Enquiries, not reach
We build campaigns optimised for revenue, not clicks. With clean tracking, dedicated landing pages and numbers that stay traceable at any point.
+185%
Campaign performance at DAN Küchen
+120%
Lead quality at Solarzen
5 years
Continuous campaign management without a break
[02] Starting point
Where performance marketing usually breaks.
In most accounts we take over, budget is not the problem. The problem is that audience, offer, landing page and measurement were never designed together.
[02]
Budget without attribution
There is no way to tell which channel, campaign and creative produced revenue. Optimisation turns into guesswork.
[03]
No framework behind the campaigns
Ads go live without the basic maths: what an enquiry is worth, what it may cost, and the threshold above which a channel pays off.
[03] Plain talk
Why a large share of ad budgets burns without results.
Three patterns show up in almost every account that was handled by another agency before us.
01
Tracking comes last
Without server-side tracking and clearly defined conversions, the ad channel measures itself. What comes out is a success report, not a basis for decisions.
02
Optimising for clicks
Cost per click and click-through rate are intermediate metrics. What counts is enquiry quality, close rate and the contribution margin left per channel.
03
Reporting without consequence
A monthly report that leads to no action is documentation. We always report together with what we will change next because of it.
[04] Service
What performance marketing means with us.
Three building blocks we only deliver together. None of them can be owned properly on its own.
[01]
Strategy & economics
- Define the value of an enquiry and acceptable acquisition cost
- Sharpen audiences, offers and messaging
- Channel and budget planning with a clear profitability threshold
Without these numbers every campaign is a test without a benchmark.
[02]
Conversion & landing pages
- Dedicated landing pages instead of the homepage as campaign target
- Offer structure, form logic and call to action
- Tests based on real user behaviour instead of taste
The goal is more enquiries from the same ad budget.
[03]
Campaigns & tracking
- Google Search, Performance Max and Meta Ads
- Retargeting along the actual buying stage
- Server-side tracking, CRM integration and reporting
We do not buy reach, we buy purchase intent.
[05] Results
Two examples from ongoing work.
Both clients came to us with the same situation: the ad budget was there, the link to the result was not.
DAN Küchen
A scalable campaign structure across multiple kitchen studios
Situation
Several locations needed predictable enquiries for kitchen consultation and planning, without every studio having to build its own marketing.
Approach
Individual Meta Ads campaigns with custom creatives, connected to automated lead processes via CRM and WhatsApp.
+185%
Campaign performance
5 years
Ongoing management
Several 1000 €
Monthly saving per location
Solarzen
Better leads instead of expensive bought-in enquiries
Situation
The photovoltaics provider reached too many unqualified prospects through existing channels and paid for enquiries that rarely closed.
Approach
A performance marketing strategy with custom creatives and ad campaigns, followed by a full modernisation of the website.
+165%
Ad performance
+120%
Lead quality
+85%
Conversion rate
[06] Process
Four steps to campaign launch.
No long run-up, but no blind start either. Numbers, measurement and a written plan come before the first ad.
You send us goal, region, offer and budget range. We get back to you within 24 hours on working days.
We review market, competition, existing ad accounts and your numbers. If performance marketing is not the right lever, we say so.
You receive target values, launch plan and cost in writing before the first euro goes into the ad account.
Tracking, landing page and campaigns go live together. The first reliable evaluation follows after roughly four weeks.
[07] Questions
FAQ
What is usually still open before starting with performance marketing.
Free performance check
We review accounts, landing pages and tracking and tell you where budget is being lost. No obligation.
Request performance checkIt depends on the value of an enquiry, not on a flat figure. As a rule of thumb: as long as a channel does not produce enough monthly conversions, it learns too slowly and optimises blind. What that means for you specifically, we work out in the first call.