+150%
Revenue growth
Case study
Solarzen
Optimised digital sales process for photovoltaic systems – Framer website, sales funnel, Meta Ads and automated lead processing
For Solarzen we built a fully optimised digital sales process for photovoltaic systems. Starting from an existing WordPress website, we first implemented a custom enquiry form and focused Meta Ads campaigns. After that we took on the complete redesign as a modern Framer website with a sales-optimised funnel, CRM integration and automated lead processing.
- Industry
- web, design, marketing
- Services
- Web Development, Design, Marketing
- Timeline
- 5 months
Results in numbers
+165%
Ad performance
+120%
Lead quality
01 / 03
Challenge
Starting point
Solarzen already had a WordPress website presenting the company and its services, but it was not built to win qualified enquiries.
Prospects found few clear entry points and were not guided through the decision process for a photovoltaic system in a structured way. There was also no capable sales funnel to capture key details about the household, roof shape, electricity consumption and desired timeframe. New leads partly had to be handled manually and forwarded to the responsible contacts. The goal was to focus the website more strongly on consultation and sales, increase lead quality and make the whole process from ad to first contact more efficient.
“Numix Studio's performance marketing campaigns convinced us immediately – the lead quality is excellent. When we then wanted to modernise the website, it was clear: Numix Studio is the right partner. The result exceeds our expectations.”
02 / 03
Solution
Solution
Numix Studio first integrated a custom enquiry form into the existing WordPress website and connected it to focused Meta Ads campaigns.
This allowed prospects to submit key information about their building, energy consumption and photovoltaic project before the personal consultation. Based on the first results we then developed a completely new web presence on Framer. The new website presents photovoltaic systems, battery storage, individual consultation and the benefits of a solar installation in a clear, sales-oriented structure. Trust-building content, understandable service descriptions and deliberately placed calls to action lead visitors directly into the multi-step sales funnel.
01
End-to-end digital sales process built from the ad to the consultation
02
Revenue growth of over 150 percent achieved through the new digital structure
03
Enquiries captured automatically in the CRM and routed by workflow
03 / 03
Automation
Sales funnel & automation
The custom form captures all relevant project data and qualifies prospects before the first contact.
New enquiries are transferred to the CRM automatically, stored in a structured way and routed to the responsible contacts through automated workflows and email notifications. In parallel we developed and optimised Meta Ads campaigns with custom creatives for different audiences and offers. Tracking and analytics allow continuous evaluation of campaigns, form completions and incoming leads. Combining the Framer website, sales funnel, performance marketing and automated lead handling let Solarzen scale digital sales significantly and achieve revenue growth of over 150 percent.
Products & PV systems
Photovoltaic systems, battery storage and inverters from brand partners, structured clearly for selection.
Reference projects
Completed solar energy projects with rated output, storage, module count and CO₂ savings as trust anchors.
Services in this project
What was used here is available as a service of its own with scope, process and packages. The areas of this project are highlighted.
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