5 years
Ongoing campaign management
Case study
DAN Küchen Marketing
Performance marketing, Meta Ads campaigns and automated lead processes for several DAN kitchen studios
For five years we have supported several DAN kitchen studios with digital customer acquisition. We build and run individual Meta Ads campaigns, produce high-converting creatives and connect lead generation to automated CRM processes. The focus is on qualified enquiries for kitchen consultation and kitchen planning, and on a campaign structure that stays efficient and scalable long term.
- Industry
- marketing
- Services
- Marketing
- Timeline
- Ongoing support for 5 years
Results in numbers
Several thousand €
Monthly cost savings per location
+185%
Campaign performance
01 / 03
Challenge
Starting point
The DAN kitchen studios we support needed a reliable marketing strategy that continuously wins new prospects for bespoke kitchen planning and personal consultation.
Existing campaigns were partly cost-intensive, hard to evaluate and not sufficiently connected to the rest of the lead process. New enquiries often had to be captured, forwarded and followed up manually. There were also no location-specific ad assets, no clearly structured campaigns and no automated processes to enable a fast response to new leads. The goal was to use ad budgets more efficiently, improve lead quality and build a traceable process from the ad to the consultation for every kitchen studio.
“Numix Studio reduced our marketing costs significantly while noticeably improving the quality of our leads. The automation saves us an enormous amount of time and customer requests are handled immediately.”
02 / 03
Solution
Solution
Numix Studio built a comprehensive performance marketing system tailored to the requirements of regional DAN kitchen studios.
For each location we design individual Meta Ads campaigns that address private customers interested in kitchen planning, kitchen renovation and personal consultation. Matching the respective offers, we create custom creatives, ad copy and ad variants for different audiences and campaign phases. Through continuous testing and optimisation, visuals, messaging, audiences and budgets are adjusted to actual performance.
01
Several DAN kitchen studios supported continuously for five years
02
Lead generation automated with CRM, workflows and WhatsApp
03
Scalable campaign structure built for multiple locations
03 / 03
Automation
Lead process & automation
New enquiries are transferred straight into the respective CRM and processed in a structured way through automated workflows.
Email automation and a WhatsApp connection via the Meta Conversation API enable fast notification and outreach. Tracking and analytics create a clear basis for evaluating leads, campaign costs and results. The long-term collaboration produced a scalable marketing system that adapts flexibly to different locations, offers and regional audiences. Several DAN kitchen studios can therefore generate new consultation requests continuously and handle leads far more efficiently internally.
Custom creatives for Meta Ads
High-converting ad visuals and assets, tailored to each location's offers and campaign phases.
Ad assets for location campaigns
Promotional messaging and ad variants for the different audiences of each kitchen studio.
Services in this project
What was used here is available as a service of its own with scope, process and packages. The areas of this project are highlighted.
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