+85%
Website performance
Case study
DAN Küchen Felixdorf
Digital sales presence with a Framer website, local SEO, Meta Ads and an automated lead funnel for DAN Küchen Felixdorf
For DAN Küchen Felixdorf we built a complete digital sales presence aimed at private customers in Felixdorf and the surrounding area. Alongside a modern Framer website we delivered local search engine optimisation, Meta Ads campaigns with custom creatives and an automated lead funnel with enquiry form, CRM integration, email automation and conversion tracking.
- Industry
- web, design, marketing
- Services
- Web Development, Design, Marketing
- Timeline
- 3 months
Results in numbers
+120%
Lead generation
+80%
Regional SEO visibility
01 / 03
Challenge
Starting point
The DAN kitchen studio in Felixdorf had no website of its own and was therefore barely visible digitally in its regional market.
Potential customers could neither find comprehensive information about kitchen models, finishes, accessories and bespoke kitchen planning online, nor request a personal consultation directly. At the same time there was no structured process to generate qualified leads from Felixdorf and the surrounding region, capture them centrally and follow up efficiently.
“Numix Studio transformed our online presence completely. The new website is fast, modern and brings us new customer enquiries consistently – fully automatically. The collaboration was professional and efficient.”
02 / 03
Solution
Solution
Numix Studio built a modern, sales-optimised Framer website that combines the established DAN Küchen brand presence with a distinct digital positioning for the Felixdorf location.
Kitchen models, finishes, accessories, planning services and brand partners were structured clearly and presented to a high visual standard. Deliberate calls to action and a custom enquiry form guide prospects straight to a personal kitchen consultation.
01
Complete digital sales presence built for the Felixdorf location
02
Regional visibility increased for kitchen studio searches in and around Felixdorf
03
Automated lead funnel established from the ad to the personal consultation
03 / 03
Growth
Visibility & lead funnel
To improve regional visibility we optimised content and page structure for relevant searches around kitchen studios in Felixdorf, bespoke kitchen planning and made-to-measure DAN kitchens.
In parallel we developed matching creatives and Meta Ads campaigns for focused lead generation in Felixdorf and the surrounding area. Incoming enquiries are captured centrally through a CRM integration and processed further via automated workflows and email automation. Tracking and analytics create a reliable basis for continuously evaluating and optimising campaigns, user behaviour and conversions.
Homepage with campaign messaging
Hero area with in-store event promotion, location branding and a clearly placed call to action.
Design & materials
Personal style – materials, surfaces and colours presented to a high standard.
Kitchen collections
Interdan, Silbermond and other models in a clearly structured overview with a direct entry into planning.
Front colours & finishes
Detail section on lacquers, finishes and front variants – prepared to be easy to understand for bespoke kitchen planning.
Services in this project
What was used here is available as a service of its own with scope, process and packages. The areas of this project are highlighted.
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