7
Steps in the transparent planning process
Case study
DAN Küchen Gerasdorf
Sales-optimised web presence, local SEO and automated lead management for DAN Küchen Gerasdorf – more qualified enquiries. Read the case study.
For DAN Küchen Gerasdorf we modernised the entire digital presence and built a sales-optimised website for bespoke kitchen planning in Gerasdorf, Hagenbrunn and the northern outskirts of Vienna. On top of that we delivered local search engine optimisation, Meta Ads campaigns with custom creatives and automated lead management with CRM integration, workflows and email automation.
- Industry
- web, design, marketing
- Services
- Web Development, Design, Marketing
- Timeline
- Relaunch & ongoing support
Results in numbers
3
Clearly separated kitchen styles
100%
Enquiries captured automatically in the CRM
01 / 03
Challenge
Starting point
The existing DAN Küchen Gerasdorf website was outdated technically and visually, and presented the high-quality kitchen range inadequately.
Kitchen models, materials, equipment options and the process of a bespoke kitchen planning were not structured clearly enough for prospects. At the same time there was no end-to-end process to reach regional prospects through Google and Meta Ads, capture enquiries centrally and follow up efficiently.
02 / 03
Solution
Solution
Numix Studio built a modern, sales-optimised web presence that combines the established DAN Küchen brand quality with a distinct positioning for the Gerasdorf location.
The website guides visitors in a structured way from the different kitchen collections through worktops, fronts, splashbacks and equipment to personal consultation and appointment booking. Modern, classic and country-style kitchens are clearly separated and presented through high-quality content, strong imagery and understandable benefits. A particular focus was clear user guidance and an understandable presentation of the whole planning process: prospects get a transparent overview of the first conversation, needs analysis, 3D planning, digital measuring, delivery, installation and follow-up service. Customer reviews, premium brands, frequently asked questions and clearly placed calls to action strengthen trust further.
01
Entire digital presence modernised and rebuilt for sales
02
Planning process presented transparently from first consultation to service
03
Enquiries routed automatically through CRM integration and workflows
03 / 03
Growth
Visibility & lead process
Local search engine optimisation aligned the site with relevant searches around kitchen studios in Gerasdorf, bespoke kitchen planning, made-to-measure DAN kitchens and kitchen consultation in the region.
In parallel we developed Meta Ads campaigns and matching creatives for focused lead generation. New enquiries are stored centrally through the CRM integration and routed directly to the responsible contacts via automated workflows and email automation. Tracking and analytics allow continuous evaluation of campaigns, website visits and incoming enquiries.
DAN Küchen Gerasdorf homepage
Hero with clear positioning, Google rating and a direct entry point into bespoke kitchen planning.
Homepage in everyday kitchen life
Second hero variant focused on cooking, enjoyment and everyday life in your own kitchen.
Services in this project
What was used here is available as a service of its own with scope, process and packages. The areas of this project are highlighted.
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