2
Primary user paths
Case study
The Lobby
Landing page concept and digital launch presence for Luxembourg's gaming hub, powered by FWRD – from concept to go-live. Read the case study.
The Lobby is positioned as a modern gaming hub in Luxembourg. The goal was a clear digital launch presence that speaks to casual players, competitive gamers and esports fans while guiding visitors directly to session booking or event discovery.
- Industry
- web, design, marketing
- Services
- Creative Direction, UX/UI Design, Web Development
- Timeline
- 6 weeks
Results in numbers
6 weeks
To launch
3
Audiences in one experience
01 / 02
Challenge
The challenge
The key challenge was communicating a new gaming concept clearly to multiple audiences at once. The digital presence had to be visually bold, instantly understandable and conversion-oriented without overloading the brand story.
02 / 02
Solution
Our solution
We built a focused launch experience with a strong hero message, a clear value proposition and two primary user paths: book a session or discover events. The design emphasises contrast, strong typography and immediate access to high-intent actions.
01
Sharpened digital positioning for launch
02
Built a conversion-led hero section with clear intent
03
Created a consistent experience across gaming, events and community use cases
04
Established a base for future marketing and event campaigns
Events
Event discovery as the second user path
Mobile view
Services in this project
What was used here is available as a service of its own with scope, process and packages. The areas of this project are highlighted.
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