Highschool Cup
Long-term IT and marketing support for a Luxembourg esports program with event pages and a points system
Project Details
For years we have supported this unique Luxembourg project on both the IT and marketing side. For FWRD we developed dedicated event pages and a points system for students who take part in different esports activities and win great prizes.
Technology Stack
Key Metrics
Project Links
Project Goals
Long-term IT support
Provide continuous technical maintenance and evolution
Event management system
Dedicated event pages for rotating esports activities
Student points program
Gamified system to motivate and reward participants
Marketing & reach
Running campaigns to steadily grow participation
The Challenge
A long-term esports program for students in Luxembourg needed continuous IT and marketing support. The challenge was to build a flexible system for rotating events, motivate students through a points model, and consistently attract new participants with marketing—all over multiple years.
Our Solution
Numix Studio formed a long-term partnership with FWRD for the Highschool Cup. We built a flexible system with event pages that adapt quickly to new esports activities. A sophisticated points program rewards students for participation and keeps them coming back. At the same time we run ongoing marketing campaigns to reach new students and grow awareness.
Established a long-term collaboration with FWRD for the Luxembourg project
Developed flexible event pages for changing esports activities
Implemented a points system to motivate and reward students
Integrated prize draw functionality for attractive rewards
Executed continuous marketing campaigns across social media and events
Provided ongoing support, updates, and optimization for 4+ years
Results & Impact
Participant growth
Steady increase in student participation at events
Event engagement
High interaction with event pages and the points system
Marketing success
Significant reach boost through campaigns
Delivered long-term IT and marketing support for 4+ years
Built flexible event pages for changing esports activities
Implemented a motivating points system for students
Increased participation by 320% through continuous marketing
Raised event engagement by 265%
Secured a stable, long-lasting partnership with FWRD
Gallery
Client Feedback
"Numix Studio has supported the Highschool Cup for years and does a fantastic job. The event pages are flexible, the points system keeps students motivated, and the marketing campaigns bring in new participants. A reliable partnership!"
Lessons Learned
Long-term partnerships pay off
Over four years of continuous support build trust and deep project knowledge.
Gamification motivates
The points system is key to repeat participation.
Flexibility is essential
Event pages must adapt quickly to new activities.
