Shopify is the system we build online shops with when selling comes first — not technology. For most brands that is the right order.
Why not a custom shop
Checkout, payment processing, taxes, shipping logic, security, fraud prevention: all of it is solved on Shopify and maintained continuously without you having to care. A custom build would have to rebuild and maintain all of that permanently — and only pays off for requirements no shop system covers.
What we build ourselves is what makes the difference: the theme, the product structure, the connection to your systems, the tracking.
Custom theme instead of a purchased template
A purchased theme, adapted, is the cheapest option and looks like a thousand other shops. We build themes from your design system: typography, colours, imagery and components that belong to your brand — on the homepage, on the product page, in the checkout.
It is also a performance question. Purchased themes ship features for every case and thus ballast that costs load time. A custom theme contains what you need.
A product structure that sells
The most common mistake in shops is not the design but the structure: categories named by internal logic instead of what customers search for. Product pages with manufacturer text twenty other shops also have. Filters that do not match the questions customers actually ask.
We build the structure from search intent: which category pages are needed so someone searching for a specific product type lands on a page that answers exactly that. With its own content, not just a product list.
Checkout, payment, shipping for Austria and Germany
VAT for AT and DE, the payment methods expected here — credit card, PayPal, Klarna, EPS —, shipping zones and rules, invoicing, legal texts. We set it up to meet Austrian requirements and so the checkout leaves no questions open that make customers abandon.
Tracking through to purchase
A shop without clean tracking optimises blind. We set up the chain from click to order — server-side, so ad blockers and browser restrictions do not erode the data — so you know which channel sells and what a purchase cost. How that works in principle is in Analytics and tracking.
When Shopify does not fit
For a single product or a service with booking, a landing page with payment integration is often enough — then we build that with Nuxt or Framer. For B2B shops with individual price lists, approval processes and ERP integration it gets complex; there we check whether Shopify Plus is enough or a custom build makes more sense.
How we approach campaigns and conversion is on the Marketing & Growth page. If you are planning a shop or want to replace an existing one, write to us briefly with what is to be sold.
