Framer is the tool we use for marketing sites that stay in your team's hands after launch. We are listed on Framer Experts and have worked with it since the first CMS versions — with a clear view of what it is good for and what it is not.
Why Framer for marketing sites
The practical difference shows at the fourteenth change request. In Framer a new section appears directly on the canvas — the person who did the design can build and publish it. There is no handover to someone who translates it into a system.
For teams that need landing pages for campaigns monthly, add cases or sharpen positioning, that is the factor that determines cost. Not the subscription.
What we do differently from most Framer sites
Framer makes it easy to build something beautiful quickly. It makes it just as easy to build something nobody finds and that consists of twelve button variants after a year.
So we build the structure first: who arrives with which question, which page answers it, what is the single most important action on each page. Then a design system of components with rules for spacing, typography and colour — so new pages come from building blocks, not copies. And then the SEO foundation: one page per search intent, clean titles and descriptions, structured data, redirects from the old system.
The result is a Framer site that looks like one and ranks like one that is not.
Multilingual and CMS
Framer ships a CMS that is enough for blogs, cases and team pages, and localisation that works for two languages and a manageable page count. We set both up so the hreflang markup is correct and translations do not become a source of errors.
Where that is no longer enough — many languages, complex relationships between content, editorial roles — we say so beforehand. The trade-off is in Framer vs. Webflow.
When Framer is not the right choice
When the site has to plug into systems: login, price calculator, configurator, search across large data sets. When a blog with hundreds of entries and several authors is the core. When a shop with more than a few products is needed. Then we build with Nuxt or Shopify — and sometimes a project starts in Framer and moves later. How that works is in Migrating from Framer to Nuxt.
How we design is on the Design & Experience page. If you want to know whether Framer fits your project, write to us briefly with what the site has to do.
